If the rapper will.i.am evokes in you only the image of him performing This is love and the concept of sustainable fashion reminds you mostly of dowdy and unappealing designs, then it is time to create new associations.
A remarkable workshop called Fashion Remake was hosted at Expo Gate in Milan in the past days. The project is a result of the collaboration between the European Institute of Design in Milan and Ekocycle – an indipendent brand created by Coca Cola and will.i.am that educates customers about recycling.
Six young designers had the opportunity to present their eco-friendly collections made with yarns that are 100% derived from postconsumer plastic bottles. Would you ever say? Take a look at the photos an see how edgy, glamorous and avant-garde can sustainable fashion be.
Do you have a favorite?